Our guest on this episode of The WorkNotWork Show is Sebastian Sztabzyb, co-founder of Phil & Sebastian Coffee Roasters. He just described his reaction to opening their first store and, as it turned out, bringing an end to his career as a full-time, professional engineer. Coffee had been his passion for seven years, and now it was his profession.
The Phil & Sebastian brand he co-founded with Phil Robertson in 2007 sources, processes and serves ultra-premium coffee using an approach more akin to winemaking than traditional brewed coffee. The most visible aspect of Phil & Sebastian are their beautifully designed and well appointed cafes in Calgary, Alberta, Canada. Their staff are superbly knowledgable and well-trained and strive — quite simply — to make no less than the best coffee in the world.
The cafes are the most visible component of their brand, but by no means are they limited to selling just any old beans. Phil & Sebastian have dedicated themselves to the vertical integration of their operations: when you have a cup of coffee at Phil & Seb, it can be traced back to the seed that was used to plant the tree that eventually produced the beans that were then shipped to their roasting operation in Calgary. From there, onwards to the roasters, grinders and espresso machines in one of their amazing cafes and finally to your cup. Their operations are truly breathtaking in scope. We even break a little news on this episode as they seek to take their brand to the next level. (header image: Phil & Sebastian Coffee Roasters)